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TRACEY SWANEPOEL
MBA
Non-executive Director
tracey@2tp.co.za
 

Tracey Swanepoel started her career as a strategic planner in the advertising industry, working for FCB; Ogilvy and Mather; Grey Advertising and O2 Communications. In 1999 she set up her own business focusing on internal marketing and strategy, based on a unique process for internal marketing and communication which she developed as part of her MBA dissertation.

In 2002 she joined the executive team of her largest client Harmony Gold Mining Company in the role of internal marketing strategist. In this capacity she was responsible for setting up a variety of channels aimed at reaching the diverse target audience within the company (a microcosm of South African society). These channels included an in house radio station (which drew external advertising support); an industrial theatre group drawn from the mines own underground workforce; multiple internal publications; strategic conferences and in house MBA level leadership programme in conjunction with Wits Business School.

She also led two strategic change initiatives, (partnered by Mckinsey): one in the area of shared services, and the other focused on the corporate strategy, culture and operating system.

Her role was expanded in 2006 to include the external marketing portfolio. Tracey resigned from Harmony in August 2006.

Tracey’s area of passion and expertise is internal and external stakeholder alignment. She consults and is currently writing a book on strategic alignment - coalescing theory and best practice in South Africa into a practical “how to” guide for executives and senior managers.

Tracey has a BA Communications (Hons) (cum laude) and an MBA.
 

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